App Store Makes Programming Cool, But Rarely Profitable
Updated: 2011-11-08 08:22:00
, SEO News Search Home A-Z About Events Forums Jobs Newsletters Newswall Stats Tools Training Webinars Whitepapers You are here : Home Mobile Industry SEO PPC Analytics Social Local Mobile Video Companies Technology App Store Makes Programming Cool , But Rarely Profitable by Frank Watson November 7, 2011 Comments Fast Company blogger Chris Stevens warns app developers may be gambling with their time and money as they build programs to sell in Apple App Store . For every Appillionaire , Stevens explains , there are thousands who lose . money Success , like in any creative endeavor , is hard to come by . App developers should think of scripts written compared to movies made , or novels written that turn a profit , Stevens warns in an article adapted from his book , Appillionaires : Secrets
: Home Members Only All News Features Columns SEM SEO PPC Social Media How To Google Search First Time Here All E-Solutions Spotlights : Featured Member Login Be A Member Bing Central : Bing’s New Self-Promotional User Hub Nov 7, 2011 at 6:21pm ET by Matt McGee Tweet Bing has just launched a new service called Bing Central that ostensibly exists to serve as a hub for Bing users , but unfortunately has too much self-promotion and too little utility in this first . version Although Bing Central offers links and access to several Bing account- and search-related tools , as you can see above , the homepage is nothing more than a big call-to-action that’s trying to get me to sign up for Bing Rewards The next two tabs at the top of the page Discover and Redeem are also tied heavily into Bing
Home Members Only All News Features Columns SEM SEO PPC Social Media How To Google Search First Time Here All E-Solutions Spotlights : Featured Member Login Be A Member Up Close With Creating Managing Google+ Pages Nov 7, 2011 at 5:36pm ET by Danny Sullivan Tweet Today , Google launched Google+ Pages allowing businesses to take part in its social network . Here’s a walk-through on how to create and manage these : pages Creating A Page Within two days or sooner , everyone is supposed to be able to make pages by using the Create A Page tool . Availability is rolling out now , so if you get an Google+ Pages isn’t ready” error , keep checking back . : NOTE Google now says everyone should have access Assuming you do have access , I’ll start with what you see when making a page for the Product
: , Home Members Only All News Features Columns SEM SEO PPC Social Media How To Google Search First Time Here All E-Solutions Spotlights : Featured Member Login Be A Member SearchCap : The Day In Search , November 7, 2011 Nov 7, 2011 at 5:19pm ET by Matt McGee Tweet Below is what happened in search today , as reported on Search Engine Land and from other places across the . web From Search Engine : Land Brands News Sites Among Winners From Google’s Freshness Algo Update , Report Says Major brands and a variety of news sites from established outlets to internet-only gossip sites are among the winners from Google’s recent algorithm update that aimed to reward fresh and more recent content . The findings come from SearchMetrics , the same company that has fairly accurately estimated
, Home Members Only All News Features Columns SEM SEO PPC Social Media How To Google Search First Time Here All E-Solutions Spotlights : Featured Member Login Be A Member Brands News Sites Among Winners From Google’s Freshness Algo Update , Report Says Nov 7, 2011 at 4:26pm ET by Matt McGee Tweet Major brands and a variety of news sites from established outlets to internet-only gossip sites are among the winners from Google’s recent algorithm update that aimed to reward fresh and more recent . content The findings come from SearchMetrics the same company that has fairly accurately estimated Panda-related winners and losers several times this year . SearchMetrics uses a visibility score” that’s based on analyzing millions of keywords the numbers below are related to that score , and not to
Hua Marketing released an infographic called “How to Build Links” today that has a lot of great information on methods, characteristics, factors and management of link building. Take a look below or visit the Hua Marketing blog for more information. Click for a larger view. Follow SEJ on Twitter @sejournalFollow SEJ on Twitter @sejournal
Dan Zarrella, a social media scientist for HubSpot, is one of the highlighted speakers at Pubcon’s Master training this year. Zarrella calls himself a scientist because he is tired of the “unicorns and rainbows” marketing advice – instead, he believes focusing on data and facts is more productive and the best way to invest our [...]Follow SEJ on Twitter @sejournal
: Home Members Only All News Features Columns SEM SEO PPC Social Media How To Google Search First Time Here All E-Solutions Spotlights : Featured Member Login Be A Member Confirmed : Google Testing New Sources” Display In Search Results Nov 7, 2011 at 2:52pm ET by Matt McGee Tweet Google has confirmed that it’s testing a new content module in its search results that’s currently called Sources . 8221 The module appears to have been spotted first by Cyrus Shepard , who shared screenshots of the new display including this one from a search for pop singer . Rihanna You can click for a slightly larger version . As you can see , the right column is widened to allow several pieces of background info to show things like biographical info from Wikipedia , her birthdate and other family information 
Andy Beal, the CEO of trackur and the publisher of MarketingPilgrim, is one of the highlighted speakers at PubCon’s Master training today. Beal, who specializes in reputation management, provided actionable advice on how to manage a company’s reputation and conduct online reputation management audits. Keyword Research With reputation management, keyword research is focused primarily on [...]Follow SEJ on Twitter @sejournal
, , Home Members Only All News Features Columns SEM SEO PPC Social Media How To Google Search First Time Here All E-Solutions Spotlights : Featured Member Login Be A Member Google+ Pages Now Open For Businesses , Brands , Places More Nov 7, 2011 at 1:04pm ET by Danny Sullivan Tweet Finally , Google is now allowing businesses , brands and any non-human entity to participate in its Google+ social network through new Google+ Pages that are launching today promised to be available to everyone . shortly Businesses Weren’t Allowed , Initially Businesses have wanted to be part of Google+ from the start . In fact , many businesses and brands made use of regular Google+ accounts as a way to participate on the service despite their non-human . status However , in July , Google terminated any
: , , Home Members Only All News Features Columns SEM SEO PPC Social Media How To Google Search First Time Here All E-Solutions Spotlights : Featured Member Login Be A Member Infographic : Social , Local Mobile , SoLoMo By The Numbers Nov 7, 2011 at 12:00pm ET by Search Engine Land Infographics Tweet Three hot areas of marketing are social , local and mobile . There’s even a name for the collision of all three : SoLoMo . Nielsen and NM Incite have created infographics with interesting figures in each . area Parents turn out to be big on social media . Nearly half of visitors to local deals sites recommend those sites . Smartphone users spend two-thirds of their time using their phones on apps , rather than talking . And : more Want the infographic for yourself You’ll find it here :
, Home Members Only All News Features Columns SEM SEO PPC Social Media How To Google Search First Time Here All E-Solutions Spotlights : Featured Member Login Be A Member Column : Industrial Strength How To Use Rich Snippets , Structured Markup For High Powered SEO Nov 7, 2011 at 11:49am ET by Eric Enge Tweet I recently received a question from a reader asking about the way search engines were using microformats and other forms of structured . markup Today , I am going to address that topic from the perspective of its impact on SEO . What is particularly interesting about this topic is that structured markup provides publishers a way to provide the search engines information about their website(s One of the original ways of doing that was with metatags . Unfortunately , these were so badly
Home Members Only All News Features Columns SEM SEO PPC Social Media How To Google Search First Time Here All E-Solutions Spotlights : Featured Member Login Be A Member Column : Local Search 9 Common Ways To Bork Your Local Rankings In Google Nov 7, 2011 at 9:46am ET by Chris Silver Smith Tweet It’s not surprising that small businesses make mistakes in Google Places when setting up and claiming their profiles . It can be confusing and the guidelines even change over time . So , here’s a list of some common mistakes to . avoid This isn’t the first time I’ve written a what not to do” article see What NOT To Do On Local Business Websites But it’s worthwhile to emphasize some of the things I still see local businesses doing wrong in Google Places , since some of the more common stuff results
: SEO News Search Home A-Z About Events Forums Jobs Newsletters Newswall Stats Tools Training Webinars Whitepapers You are here : Home Technology Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Cloaking : A Guide From Google by Frank Watson November 4, 2011 Comments To Google cloaking refers to the practice of presenting different content or URLs to users and search engines . Serving up different results based on user agent may cause your site to be perceived as deceptive and removed from the Google index . Unfortunately , like Flash before it , dynamic websites seem to break these rules , but not with any evil intent . As Ralph Tegtmeier a.k.a . Fantomaster a well-known proponent of effective cloaking , notes almost everything qualifying for state-of-the-art
One amazingly useful feature over at Google has been the plus operator. You could add a + in front of a search term in order to make sure that this word was present on all the pages listed in search results. For those of you who know Boolean search term it was the “search engine [...]
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